Personal and company - culture and ethics

Steven R. Covey's book '7 Habits of Highly Effective People' presents a framework for personal effectiveness. The book identifies that ideals of 'success' in the second half of the 20th century are largely attributed to personality traits - skills, techniques, premeditated behaviours, and maintaining a positive attitude. Steven R. Covey believes 'personality ethics' are secondary to fundamental 'character ethics'; the contrast of the two ethics can be exemplified by the (culture) iceberg. The tip above water being the initial personality, identity and impression we have of the iceberg (person), however it is the unseen base (a person's character) which supports, justifies and gives respect to the tip (person).

A company which seeks to provide a high quality product or service, needs to be created by people with strong character ethics.

 

My Training Manual for sales (and design)

Creating a large, focused, supportive group of people in a company requires time, energy, and continual effort, which results in a rewarding employer, employee and customer experience.

An algorithm for creating an outfit.

Purchasing clothing, particularly a suit, is not an everyday issue for people, and therefor it becomes the role of the retailer to facilitate, inform and guide people through the process. The retailer must use their knowledge of styling (matching appropriate colours, details, textures, a garment's meaning), product performance, fit etc., to meet the customer's specific needs.

Colour Matching

Creating balanced, pleasing to the eye outfits are not just made by those with a gift for 'style'; there are colour matching rules, when applied to an outfit they complement, blend, or accentuate one another. These rules compliment the outfit creation and selling process, as each combination makes a certain statement about the owner e.g. 'casual', 'formal', 'powerful', 'subtle' etc.

Today's Consumer

For the past century the consumer has been predominantly shaped, not through their demand for goods, but from the supply of goods. The Ford Motor Company's assembly line in 1913, and the subsequent popularization of mass production and planned obsolescence in the 1910s and 1920s, created a potential over-supply of goods in a frugal post war market. Enter Edward Bernays, known as the 'Father of Public Relations', started his 'Public Relations Council' in 1919 to manipulate public opinion, for the good of businesses' and governments' power and profit. 

Barbara Kruger "I shop therefore I am" (1987)