Today's Consumer

For the past century the consumer has been predominantly shaped, not through their demand for goods, but from the supply of goods. The Ford Motor Company's assembly line in 1913, and the subsequent popularization of mass production and planned obsolescence in the 1910s and 1920s, created a potential over-supply of goods in a frugal post war market. Enter Edward Bernays, known as the 'Father of Public Relations', started his 'Public Relations Council' in 1919 to manipulate public opinion, for the good of businesses' and governments' power and profit. 

Barbara Kruger "I shop therefore I am" (1987)

Design - A design school approach

Here I have detailed some core ideals we learnt about creative product / fashion design from my four years at Massey University in Wellington, which I finished at the end of 2007.